Allit AG Kunststofftechnik

50 In-store tidiness: a new business segment is born. During the 1980s we produced small-parts dispensers for a customer, but unfortunately they went bankrupt. However, as a result we had a new product plus the associated mould tool, and we then hit upon the idea of offering these dispensers to the retail trade. We were convinced that we had developed a good product, and indeed certain major German retail chains placed large orders with us. After this success we approached the DIY stores, but they were more interested in stocking an entire range. For stacking, sorting, filing and transporting, for professionals and DIY enthusiasts – in our opinion the market potential here had not yet been exhausted. So we gave it a try, and found somebody who was willing to accommodate us: Makuba. Awareness of us had been steadily growing in the plastic products industry, and as a result we had come to the attention of Makuba, a retailer of DIY products. And so our diverse range of storage systems evolved into the Storage busi- ness segment, marketed under the Allit name, as a result of which Allit became the German market leader and a manufacturing partner for industrial enterprises. Brand presentation, product management and product and POS (point of sale) marketing, as Our own range for both DIY and professional users: the right solution for every need.