Practical Word 2014

18.03.2014

In keeping with its corporate motto "Expertise and knowledge create sophisticated technology" Allit AG has made another successful appearance at this year’s Practical World international hardware fair, which was held in Cologne from 09 March to 12 March 2014.

Displayed over an area of 209 square metres, Allit’s products from the business line “Storage & Organisation” were impressively showcased with all their high-quality features. Whether it comes to proven “evergreen” products, entirely new products designed with innovative pizzazz or optimised articles from any of the product lines – Allit has the expertise and experience it takes to make sophisticated technology work for its customers.

One focus this year was on Allit’s customisable campaign calendar featuring interesting articles for presentation in cardboard or pallet displays as well as on Allit’s campaign programme “Do It!”

Right on time for the opening of the hardware fair, Allit’s Product Finder was launched in a new design – it is now compatible with tablet and smartphone mobile devices and offers a multitude of new functions. Via QR codes placed on Allit articles, trade fair visitors can now directly view additional product information in the Product Finder.